Back in May 2008 one of our founders was enjoying a drink with a group of friends and discussing what each had got up to the previous weekend. Everyone had gone somewhere or done something that at least one other would enjoy – yet no-one had bothered to share their plans with the rest of the group. In most cases these activities were not events that could be listed in local newspapers or listing magazines, but they were things such as a cookery class, an amateur play, a visit to Borough Market, a cycle ride, a game of tennis or a lunch at the pub by the river.
So several drinks later It became clear that despite the emergence of social communities such as Twitter and Facebook and community based event listing sites; there still was no adequate way for groups of people to let their friends in on their plans or share their knowledge of what’s ‘good to do’. The main problem seemed to be a lack of an easy way to collate all the information around that everyone collects in their daily lives from event listings, posters, flyers, friends recommendations and of course websites. So Whaddado was born to make it all easy-peasy-lemon-squeezy.