Posted: February 22nd, 2012 | Author: admin | Filed under: Uncategorized | Tags: Klout, Kred, Social Influence | No Comments »
If you’re big on social media, you have most likely checked out your Klout score, or at best, heard of it. ‘Social influence’ took off in 2011 with the rise of Klout, as more and more people began to take notice of their score.
Launching late last year the ‘new kid’, Kred, hit the social world and is now beginning to challenge Klout as a serious competitor. Here’s the good news, we think not only is Kred more viable, it’s more accurate too!
So what sets Kred apart from Klout, giving it that edge, which forces you to check your Kred score over your Klout? Here are some of the reasons why we do…
Influence Level & Outreach Level
Firstly you get 2 scores. Kred works by looking at 1000 days worth of Data, including your tweets, conversations, topics and hashtags. Your first score is your ‘influence level’, this is measured out of 1000 on your ability to inspire others, and can be increased by other people re-tweeting, @mentioning or following your account. Secondly, Kred measures your ‘Outreach level’, which calculates your specific activity on Twitter, and is measured out of 10. You can earn more outreach points by @mentioning people, retweeting and following new accounts.
Break Down of Score
The accuracy of the Klout score has often been pulled into question, as it is quite difficult to verify why exactly your score is so low, or so high. For example, our digital marketing platform BeeLiked only has a Klout score of 33 and has been highly active on Twitter over the last 2 months. When comparing our twitter account @beeliked, to a staff member’s personal account, the employee’s score is over 16 points higher when he admits he less active, and tweets infrequently. In contrast, when @beeliked’s Kred is compared to the same staff members, you can see the scores are much closer, and more reasonable.
The true distinction with Kred, and what really differentiates them from Klout, is in the detail and valuation of your score. Kred gives a complete break down of every single tweet, @mention and follow, letting you know exactly what each was worth. This assessment allows you to see what you are doing right on Twitter, and which aspects you need to improve on.
Kred also incorporates ‘Community Kred’, which lists up to 200 communities based on the topics you are influential on…
You can select a topic, ‘marketing’ for example, and Kred gives you a list of the top ‘Influencers’ & ‘Outreachers’, in that particular field for you to follow and interact with on Twitter. Kred also gives you a score for how influential and active you are in this particular sector, therefore, this application is great for enhancing your twitter account in the fields you wish to succeed and progress in.
Finally Kred lets you upload your life achievements, including, degrees, honors and certificates etc. You can simply send Kred a PDF as evidence of the real-world accomplishment, and they will add it to your profile. Offline achievements are a really nice touch to Kred, giving a personal feel to your profile.
Check out your score at www.kred.com now!
Posted: February 2nd, 2012 | Author: admin | Filed under: Uncategorized | No Comments »
How to increase followers is a much talked about topic surrounding Twitter, and most companies would agree they would like to see there following increase to a figure that’s nicer on the eyes! – So here at Whadda Media we thought we would run a cheeky Twitter experiment of our own…
‘Follow 1000 sector relevant people’
To discover whether following 1000 people, would generate a sufficient amount of accounts following back!
Factors of the Study
Anyone can follow a 1000 people and get some sort of response, however, there a certain aspects to this strategy that will affect the response and outcome. Listen carefully…
Follows must be sector relevant
We don’t need to stress the obvious, by following sector relevant people there is a much higher chance they will return the favour.
We are a digital marketing platform that helps companies manage their social media; therefore any account that we follow, would include interests like ‘digital marketing’, or ‘social media’ within their bio and tweets.
Twitter Account must already have some followers, relevant tweets & a bio
If you’re starting from scratch with something like 0-50 followers, and you’ve only tweeted a few times, it’s notable that your ‘follow back’ percentage, will not increase as much an established twitter page. Therefore, make sure your account has some relevant tweets, and 50 followers minimum, this way people will view your company as ‘professional’ and follow you back.
Make sure you don’t underestimate your Bio! You must strategically write your copy, as it sums you up as a company and as an account – it’s often what people judge you on, before deciding to follow you back.
Our profile before we started:
Accounts must continue to tweet throughout the experiment
Throughout the ‘follow frenzy’ you must continue to tweet. If people are looking at your profile and they see you don’t tweet at least once a day, the chances that they will follow you back slims dramatically. We recommend that the average professional account should tweet at least 5 times a day minimum.
- Follow 1000 sector relevant accounts in the fastest possible time.
- Measure the results after 24 hours, remembering to tweet throughout.
- Measure the total amount of followers after 48 hours and un-follow those who didn’t follow back
So, did it work, and was it worthwhile you’re wondering?
To give you a rough idea of the experiment time, it took us around 1 hour 30 minutes, between two members of staff to follow 1000 accounts.
Here were the results:
We received 143 unique followers in 24 hours and totalled 159 followers in 48 hours.
Start: 250 Followers End: 409 Followers
Start: 315 Following End: 1239 Following
Start: Tweets 208 End: 227 Tweets
Interestingly out of the 159 new followers gained, 95 (59%) were not accounts that we initially followed for the test, therefore indicating only 65 (41%) of new followers, were profiles that we initially followed! Nuts!
Our Account after the experiment
Our Website Hits
Not only did our follow count rise, but because our Twitter bio includes the link to our website, we generated over 1000 hits to our site in over the 48 hours.
Did you notice something?
We didn’t quite manage to follow 1000 people. We followed 923 and then Twitter told us we had reached a following limit!
Woops…so apparently this strategy is technically against the rules of Twitter. According to the social networking site ‘aggressive following’ is a breech of the rules. You are only allowed a 2000 people follow limit, and you can’t follow more accounts until more are following you. It seems that Twitter also counts if you followed and un-followed an account!
We would definitely recommend undertaking this experiment to get a quick boost in your followers. The underlying moral to story, however, isn’t that if you follow people, they will follow back.
The key to success on twitter, is ‘follow few and often’ and make them ‘sector relevant’, this should steadily increase your followers and ensure you’re not kicked off Twitter!
Hope this helped!
Posted: February 1st, 2012 | Author: admin | Filed under: Uncategorized | No Comments »
So 2012 is finally here, it’s been year of much speculation, with London set to host the Olympic games, the Queens Golden Jubilee, and the Euro championships all to look forward to. Then of course there is the predicted ‘end of the world’ this year on December 21st according to the Mayan calendar, which has already seen films and ad campaigns produced in its honour- but what will 2012 mean for digital marketing?
Digital is rapidly replacing old media models, leading the new media age into 2012, and quickly becoming essential for all companies. As we all know we’ve entered into the New Year in recession, however, it seems that the digital world will benefit from this, as companies must utilize social media marketing to increase customers in 2012. Here are 5 digital predictions from us here at BeeLiked for 2012:
1. Rise of Mobile
Mobile marketing seems ready to really take off this year, more and more brands are seeking mobile advancements to their companies, to ensure to capitalise on the rise of smart phones and tablet devices. This year more brands will utilize mobile, to ensure they are effectively engaging and building brand relationships with consumers.
The app industry is coming of age, but currently we are still seeing more brands using them in a general manner, rather than creating strategic, engaging apps that appeal to consumers. It seems this year that is going to change; we’ll see brands developing apps for both customers, and employees. Which means increased experiences for customers, and well-equipped staff with the ability to work on the go!
Gamification is a method of creating a ‘real life’ game within social apps in your browser, or your smart phone, which allows consumers to take part and compete for certain rewards, badges or points. This new trend seemed to spark some interest in 2011, with the rise of Foursquare, that now receives over 2 million check-ins a week, and will continue to be implemented by a number of brands this year.
A number of companies will also start to execute this feature into their campaigns, as another method to grab and hook the consumer – you will engage and ‘play’ with a brand, all the time building your loyalty and relationship them.
Primarily this method has purely been used in the consumer environment, but this year, expect to see it in other areas from human resources, healthcare, government, and potentially business management – this year at work your targets and rewards could be based on how well your doing on the business digital leaderboard!
3. Engagement & Relevance Marketing
2012 will be all about relevant marketing; companies will no longer have the luxury to waste time and effort on ‘nice to have’ mass communications, instead, they will be replaced with digital concepts, that are tailored to the right audience, at the right time. Therefore it’s seems this year companies need to focus their digital marketing efforts on engagement over the amount of followers.
Most companies now are using Facebook and Twitter to give themselves a presence online focusing on how many ‘likes’ or ‘followers’ they have. It’s clear that in 2012 the focus on social media will be quantity over quality with companies focussing on who is following them instead of how many.
Many businesses are in the trial and error stage of implementing social strategy; nonetheless, they will face a challenge this year, as they are driven to evolve their social media strategy to engage consumers to ensure ROI. With a recession still looming people need to justify time and money put towards digital.
This year it is essential for companies to produce innovative ideas, interactive content and great campaigns, to capture and engross followers and fans online – transforming their social audience – into profit.
4. Social Media Optimisation
Social media optimisations or SMO, is the process by which companies make their content easily sharable across the social web – leading to essential visits to their website. This can include features such as apps and widgets, which we have seen much of over the past year or so!
SMO will play an increasing part in companies search engine optimisation (SEO), with businesses using social activities, and social media marketing, to boost visits to their website. The key for companies this year is to understand the audience of each social site, and what to implement on each particular site, making sure their content is more ‘clickable’.
5. Social Influence
There has been a huge rise in the interest of ‘social influence’ online, with sites like ‘Klout’ and the new kid of the block ‘Kred’. Some people are slightly dubious to the accuracy of these scores, however; people seem to be paying a great deal of time, and effort, to improve their score.
Klout well established their platform in 2011 as they attempted to convert digital influence into business value, which will continue to develop this year. More and more businesses will begin to pay attention to Klout, and Kred this year as they attempt to increase their social influence rating, and influential topics.
This year we predict the influence trend will become less about scores, but about the technique companies use to receive and score digital influence, as well as measuring the outcome of it.