We Like. Facebook adds new ‘Send’ button

A year after introducing the world to the ‘Like’ button, Facebook has now introduced a ‘Send’ button. Why? Well because sometimes you want to quickly tell others of something you’ve seen and discuss it in private. Using the new ‘Send’ button you can do this with one click through Facebook Messages.

It doesn’t sound all that revolutionary really, but I bet it will quickly become popular. No more copying and pasting web links into emails. The ‘Send’ button today lauched with 1-800-Flowers.com, Gogobot, American Eagle Outfitters, Viagogo North America, and on our very own BeeLiked.com Facebook Page. So be sure to ‘Like’ us and ‘Send’ our page to your friends.

Now I’ve just got to figure how to add a ‘Send’ button to this blog.

Get your own ‘Send’ button now.

http://developers.facebook.com/docs/reference/plugins/send/

Sweepstakes are all the rage

There was a time when sweepstakes and other similar competitions would fall out of your morning paper, but nowadays companies are falling over themselves to launch one on Facebook.

Facebook is already full of discounts and deals from companies trying to entice people to their Facebook pages, so its rare that a company comes up with an idea that is newsworthy. It seems though that starting today, Expedia is upping the ante: It has created a sweepstakes that offers more than $1 million in prizes, including five trips that cost more than $100,000.

Expedia launches ExpediaFriendTrips

Expedia FriendTrips is as much a game as a sweepstake.  The rules are fairly straightforward: Fans of Expedia can start a plane (becoming its pilot) and point the plane toward one of the 13 destinations offered as prizes. Pilots can then invite their friends to join them on the plane, each of which holds five passengers. Being a passenger or a pilot on the plane makes you eligible to win.

The prizes, called “trips of a lifetime,” include a $160,000 trip for the winner and five friends to go on a luxury tour of South America, with stops in Chile, Peru and Foz do Iguaçu, a natural paradise that spans the convergence of Brazil, Argentina and Paraguay; a $100,000 trip to Las Vegas that covers the winner and five friends’ stay at a hotel suite, transportation by limousine, a shopping spree and $25,000 in cash (for gambling, of course); and a $100,000 European cruise for the winner and five others to fly (first class) to Venice, then stay in a 6,000-square-foot garden villa on Norwegian Cruise Line’s Jade.

To increase their chances of winning, fans of Expedia can merely start more planes and recruit more friends to join them on their journeys: 25 friends doubles your chances and 50 friends triples your chances. And to give everyone a sense of urgency, the competition ends in six weeks time.

If you would like to start your own Facebook Sweepstake, but want a bit of imagination put behind it, get in touch with Whadda Media. We’re good at thinking up and creating innovative marketing ideas.