Many industry leaders are beginning to talk more about sentiment analysis and how it will effect the way the web evolves over the coming years. As such Whaddado will be investing considerable time and research into this emerging field looking at how we can create not only a better user experience but to enhance the quality of the content for our users.
Once created we will be able to provide more than the usual standard rating about an event or venue but will be able to reach into the underlining detail that effects why a place is popular. This will encourage more UGC and set off a chain of understanding trends and movements in real time that will fine tune dynamic recommendations.
Although not our key product we will be expecting to begin development on the bases for a new and unquie sentiment analysis system in 2010.
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